A group of companies
invested in care

Life is not about waiting for the storm to pass, it is about learning to dance in the rain
- Seneca

The Kare Concept is a managerial holding company that directs its investments towards businesses that are mindful of global performance encompassing economic, social, and environmental aspects. Kare Concept ensures the management of its subsidiaries
and provides them with a consolidated organizational structure for their support functions so that they can focus on developing their markets and innovative products complying with the United Nations' Sustainable Development Goals (SDGs).

Philippe Vieille

KALYS (1992) and KARAWAN (2004) were the first companies to join the Kare Concept group.
They share ethical entrepreneurial values and complementary resources, as well as common commercial and sourcing activities. They operate daily in accordance with the principles of "Care": promoting environmentally-friendly natural products and preserving artisanal expertise
that carries diversity of cultures, practices, histories and ways of life.


A strong foothold in the market

A committed vision of the future

A solid and structured axis

A focus on delivering results

According to American philosopher Joan Tronto, "care" is defined as “An activity that includes everything we do to maintain, continue, and repair our world so that we can live in it
as well as possible. That world includes our bodies, ourselves, and our environment,
all of which we seek to interweave in a complex, life sustaining web.”

Joan Tronto, A Vulnerable World.
The Politics of Care, Editions La Découverte, 2009.

The Founders

Founders of businesses and managers historically committed to responsible entrepreneurship and eco-ecology.

  • Philippe Vieille

    Philippe Vieille

    Philippe Vieille (Founder and CEO of KALYS and Kare Concept) is an international agro-development engineer (ISTOM Angers). He served as an expert for the United Nations and the European Union in evaluating agricultural diversification programs. As an elected official in Isère, he led the first ISO 26000 (CSR) labeling of a French local authority.

  • Christine Delpal

    Christine Delpal (Founder of KARAWAN) is an anthropologist by training (EHESS) who conducted her research in the Middle East. She also worked as a photographer on missions for UNESCO and UNIDO. Her approach to product creation values natural materials as well as the cultural and social dimensions at play in artisanal know-how.


    Food and nutritional products

    Food and nutritional products. B2B-oriented food and nutritional products for the agri-food industry, central kitchens, nutrition, and cosmetics. Historically, KALYS has been a pioneer in Europe's konjac agricultural sector since 1995. Konjac is an Asian plant from which a flour is extracted that is very rich in fibers and starch-free. KALYS was the promoter of Miscanthus, a plant intended to feed wood energy sectors (Miscanthus - ADEME project) and various non-food agricultural sectors (FANA Study - Nord Pas-de-Calais Regional Council).


    Organic and ethical cosmetics

    Organic and ethical cosmetics aimed at B2B (retailers and distributors, specialized marketplaces) and B2C (e-shop and flagship store in Lyon 2°) in France and export (+60% of the turnover). Historically, KARAWAN has been a pioneer in creating ethical and organic product supply chains. The brand develops all its ranges in partnership with highly skilled artisans or producers with exceptional know-how, mainly with women's groups in many countries (India, Turkey, Middle East…). This activity generates income that promotes local development, women's autonomy, and the transmission of heritage skills.


    Smartbrothers provides the support functions for the group's subsidiaries:

    Smartbrothers provides the support functions for the group's subsidiaries:

    •  Storage 
    • Logistics 
    • IT management 
    • Data management 
    • Digital marketing.

Companies that comply with
the United Nations Sustainable Development Goals

  • Ensuring healthy lives and promoting well-being for all at all ages

  • Achieving gender equality and empowering all women and girls.

  • Promoting sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.

  • Establishing sustainable consumption and production patterns.

  • Taking urgent action to combat climate change and its impacts. Preserving and restoring terrestrial ecosystems, sustainably managing forests, combating desertification, halting and reversing land degradation, and halting biodiversity loss.

  • Strengthening the means of implementation and revitalizing the global partnership for sustainable development.

  • Ending hunger, ensuring food security, improving nutrition, and promoting sustainable agriculture.

Our ways to take action!

  • Resources

    Mutualization and complementarity of skills between subsidiaries contribute to the overall performance of the group.

  • Innovation

    Each subsidiary has been committed to designing new products (design, R&D) since its creation.

  • Value creation

    Intellectual property and brand policy are at the heart of our development.

  • Meaning & Ethics

    All products are developed with the concern for the common good.