The Kare Concept is a managerial holding company that directs its investments towards businesses that are mindful of global performance encompassing economic, social, and environmental aspects. Kare Concept ensures the management of its subsidiaries
and provides them with a consolidated organizational structure for their support functions so that they can focus on developing their markets and innovative products complying with the United Nations' Sustainable Development Goals (SDGs).
KALYS (1992) and KARAWAN (2004) were the first companies to join the Kare Concept group.
They share ethical entrepreneurial values and complementary resources, as well as common commercial and sourcing activities. They operate daily in accordance with the principles of "Care": promoting environmentally-friendly natural products and preserving artisanal expertise
that carries diversity of cultures, practices, histories and ways of life.
KARE CONCEPT
A strong foothold in the market
A committed vision of the future
A solid and structured axis
A focus on delivering results
According to American philosopher Joan Tronto, "care" is defined as “An activity that includes everything we do to maintain, continue, and repair our world so that we can live in it
as well as possible. That world includes our bodies, ourselves, and our environment,
all of which we seek to interweave in a complex, life sustaining web.”
The Founders
Founders of businesses and managers historically committed to responsible entrepreneurship and eco-ecology.
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Philippe Vieille
Philippe Vieille (Founder and CEO of KALYS and Kare Concept) is an international agro-development engineer (ISTOM Angers). He served as an expert for the United Nations and the European Union in evaluating agricultural diversification programs. As an elected official in Isère, he led the first ISO 26000 (CSR) labeling of a French local authority.
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Christine Delpal
Christine Delpal (Founder of KARAWAN) is an anthropologist by training (EHESS) who conducted her research in the Middle East. She also worked as a photographer on missions for UNESCO and UNIDO. Her approach to product creation values natural materials as well as the cultural and social dimensions at play in artisanal know-how.
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KALYS
Food and nutritional products
Food and nutritional products. B2B-oriented food and nutritional products for the agri-food industry, central kitchens, nutrition, and cosmetics. Historically, KALYS has been a pioneer in Europe's konjac agricultural sector since 1995. Konjac is an Asian plant from which a flour is extracted that is very rich in fibers and starch-free. KALYS was the promoter of Miscanthus, a plant intended to feed wood energy sectors (Miscanthus - ADEME project) and various non-food agricultural sectors (FANA Study - Nord Pas-de-Calais Regional Council).
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KARAWAN AUTHENTIC
Organic and ethical cosmetics
Organic and ethical cosmetics aimed at B2B (retailers and distributors, specialized marketplaces) and B2C (e-shop and flagship store in Lyon 2°) in France and export (+60% of the turnover). Historically, KARAWAN has been a pioneer in creating ethical and organic product supply chains. The brand develops all its ranges in partnership with highly skilled artisans or producers with exceptional know-how, mainly with women's groups in many countries (India, Turkey, Middle East…). This activity generates income that promotes local development, women's autonomy, and the transmission of heritage skills.
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SMARTBROTHERS
Smartbrothers provides the support functions for the group's subsidiaries:
Smartbrothers provides the support functions for the group's subsidiaries:
- Storage
- Logistics
- IT management
- Data management
- Digital marketing.
Our ways to take action!
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Resources
Mutualization and complementarity of skills between subsidiaries contribute to the overall performance of the group.
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Innovation
Each subsidiary has been committed to designing new products (design, R&D) since its creation.
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Value creation
Intellectual property and brand policy are at the heart of our development.
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Meaning & Ethics
All products are developed with the concern for the common good.